Inspire donors by creating automated email messages based on an individual's behavor. By doing this, you're creating a donor journey that is fulfilling.
Most organizations make these two mistakes when implementing their #GivingTuesday campaign. Don't be like them. Plan your 2020 campaign, now.
I have been trying to make an effort to use the term “not-for-profit” instead of nonprofit when talking about tax exempt organizations. Many times, we see these two words used interchangeably, but when working with these organizations, I often find that the staff, volunteers, and even the board members believe that their organization should not… Continue reading Not-for-profit vs. Nonprofit
Isn’t it interesting how each sector has their own jargon? If you’re in the inner circle, then you know exactly what people are saying, but if you’re not...well, do you really want to ask? In the not-for-profit (NPO) sector, we definitely have our own vocabulary and I really do think it can be an obstacle… Continue reading The Fundraising Jargon
The biggest risk your organization faces in fundraising is donor discontent. When a donor is upset, you risk losing the donation (you might have to return it), as well as all future donations. You also risk negative publicity, and in this day and age where donors can publicly voice their concerns and issues using digital… Continue reading Donor Discontent The Biggest Risk in Fundraising
According to research by the Tax Policy Center, charitable giving could be reduced by $13 BILLION with the passing of the House and Senate tax reform bills. The recently passed bills would increase the standard deduction that taxpayers can get if they don’t itemize. Currently, Americans who are philanthropic are able to benefit from a tax break… Continue reading Prediction: Charitable Giving is Going to Decline by $13 Billion
When it comes to fundraising, my biggest pet peeve is when nonprofits move forward with a capital campaign without having an institutional plan to guide it. Without an institutional plan to outline the goals for the future, it is very difficult for organizations to raise major gifts to support capital priorities and/or endowments. When it… Continue reading Before You Launch a Fundraising Campaign
I get upset when I receive a call from a telemarketer. I know it is their job to call me and to try and get me to buy something I do not want. I understand that the reason why they call me between 5:00pm – 8:00pm is because that is the prime time that I… Continue reading Should You Call a Donor to Ask Them to Donate?
We need our donors. They are the ones who are helping us to advance the mission of our organization. In return, they want to feel connected and be insiders. Honestly, this is simple to achieve, but many nonprofits miss the mark on it. Remember the way we communicate with our donors will determine whether they… Continue reading Your Board, A Necessary Part of Your Development Strategy
We need our donors. They are the ones who are helping us to advance the mission of our organization. In return, they want to feel connected and be insiders. Honestly, this is simple to achieve, but many nonprofits miss the mark on it. Remember the way we communicate with our donors will determine whether they… Continue reading Are You Communicating Effectively with Your Donors