Marketing, Social Media

Measuring Social Media ROI

Several organizations have asked how can they measure the return on investment (ROI) for their social media investment. Really, I think they want to know what their organization is getting back from all the time, effort, and resources that they have committed to social media. And that means, that nonprofits should calculate their ROI using… Continue reading Measuring Social Media ROI

Constituent Engagement, Marketing, Personal Reflection

Getting Back on the Bike

This is really embarrassing for me to admit, but I have always been insecure with my looks and specifically, my weight. Since puberty, I have always had a “pooch” and shortly after getting married, I learned that my gut was the result of a metabolic disorder. If I truly wanted to be at my ideal… Continue reading Getting Back on the Bike

Communications, Constituent Engagement, Marketing, Social Media

Social Media for Your Nonprofit

I first started using social media, specifically Facebook, in 2010 after much prompting from my husband. I couldn’t understand the purpose of it, and why would I want to see updates from friends who I am already in regular contact? And why? And seriously, why would I want to get updates about people from my… Continue reading Social Media for Your Nonprofit