Inspire donors by creating automated email messages based on an individual's behavor. By doing this, you're creating a donor journey that is fulfilling.
Humans today are more visual than ever before. You need to invest in quality pictures that can demonstrate your mission in action. Make it picture perfect.
Isn’t it interesting how each sector has their own jargon? If you’re in the inner circle, then you know exactly what people are saying, but if you’re not...well, do you really want to ask? In the not-for-profit (NPO) sector, we definitely have our own vocabulary and I really do think it can be an obstacle… Continue reading The Fundraising Jargon
Several organizations have asked how can they measure the return on investment (ROI) for their social media investment. Really, I think they want to know what their organization is getting back from all the time, effort, and resources that they have committed to social media. And that means, that nonprofits should calculate their ROI using… Continue reading Measuring Social Media ROI
This is really embarrassing for me to admit, but I have always been insecure with my looks and specifically, my weight. Since puberty, I have always had a “pooch” and shortly after getting married, I learned that my gut was the result of a metabolic disorder. If I truly wanted to be at my ideal… Continue reading Getting Back on the Bike
I first started using social media, specifically Facebook, in 2010 after much prompting from my husband. I couldn’t understand the purpose of it, and why would I want to see updates from friends who I am already in regular contact? And why? And seriously, why would I want to get updates about people from my… Continue reading Social Media for Your Nonprofit
Your organization’s mission is important, but how do you get your message out ahead of the other 1 million nonprofits in the United States? There are about 300 million individuals who give approximately $300 billion a year, and your organization is competing to get that $1,000 from each potential donor. Your fundraising is not just… Continue reading It’s Time To Get Your Message Out