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Constituent Engagement

Expanding Your Nonprofit’s Funding Base

Nonprofits looking to expand their financial base should engage finance professionals, such as wealth managers, estate planning attorneys, and accountants. These individuals can connect your organization to clients who are drawn to your mission. The first step in engaging financial professionals, is to identify individuals who are influential in their clients’ charitable giving. As you… Continue reading Expanding Your Nonprofit’s Funding Base

Constituent Engagement, Events

My Love-Hate Relationships With Events

I’m going to be brutally honest; I detest fundraising events. Seriously, they are truly AWFUL for the people executing them! Events have the lowest ROI compared to all other fundraising strategies. It takes about $0.50 to raise a dollar. Plus, to execute a spectacular event, your staff and volunteers have to work an overwhelming amount… Continue reading My Love-Hate Relationships With Events

Marketing, Social Media

Measuring Social Media ROI

Several organizations have asked how can they measure the return on investment (ROI) for their social media investment. Really, I think they want to know what their organization is getting back from all the time, effort, and resources that they have committed to social media. And that means, that nonprofits should calculate their ROI using… Continue reading Measuring Social Media ROI

Constituent Engagement, Marketing, Personal Reflection

Getting Back on the Bike

This is really embarrassing for me to admit, but I have always been insecure with my looks and specifically, my weight. Since puberty, I have always had a “pooch” and shortly after getting married, I learned that my gut was the result of a metabolic disorder. If I truly wanted to be at my ideal… Continue reading Getting Back on the Bike

Communications, Constituent Engagement, Marketing, Social Media

Social Media for Your Nonprofit

I first started using social media, specifically Facebook, in 2010 after much prompting from my husband. I couldn’t understand the purpose of it, and why would I want to see updates from friends who I am already in regular contact? And why? And seriously, why would I want to get updates about people from my… Continue reading Social Media for Your Nonprofit

Communications, Stewardship

The Necessity of the Annual Report

Many nonprofits don’t want to take the time and energy to put together an annual report. Usually, it is because they truly don’t understand the benefits of such a piece. So today, I am going to explain to you why it is important that your nonprofit puts forth an Annual Report. First of all, think… Continue reading The Necessity of the Annual Report

Constituent Engagement, Fundraising, Stewardship

Donor Discontent The Biggest Risk in Fundraising

The biggest risk your organization faces in fundraising is donor discontent. When a donor is upset, you risk losing the donation (you might have to return it), as well as all future donations. You also risk negative publicity, and in this day and age where donors can publicly voice their concerns and issues using digital… Continue reading Donor Discontent The Biggest Risk in Fundraising

Fundraising

Prediction: Charitable Giving is Going to Decline by $13 Billion

According to research by the Tax Policy Center, charitable giving could be reduced by $13 BILLION with the passing of the House and  Senate tax reform bills.  The recently passed bills would increase the standard deduction that taxpayers can get if they don’t itemize. Currently, Americans who are philanthropic are able to benefit from a tax break… Continue reading Prediction: Charitable Giving is Going to Decline by $13 Billion

Personal Reflection

What am I going to do with my Master’s in Education?

This fall, my graduate school, Upper Iowa University reached out to me about finishing up my Master’s in Education. I started the program while I was working at Saint Mary’s College because the College had a tuition reimbursement program. Once I left Saint Mary's, I stopped the program, because I didn’t want to pay for… Continue reading What am I going to do with my Master’s in Education?